Company History

Global leader in consumer insights, data & analytics

About Us Hero Trophy

At J.D. Power our aim is to be the premier leader representing the voice of the customer to drive improvement of products and services, and ultimately business results, for companies globally.

Delivering Insights and Driving Results

We understand that the customer experience is necessary and that simply measuring it is not enough. Our analysts focus on driving results that will improve customer loyalty and advocacy and our success is driven by how much we help improve your customer experience. We believe that data is only as powerful as the analysis and insights tied to it—and we are putting that power in the hands of our clients by developing an interactive online platform. The data, analysis, insights, best practices and action plans will all be at your fingertips. We are simplifying the process for recognizing excellence and driving results.

In Europe J.D. Power is specialized in the automotive industry. Our service portfolio includes market research in the field of customer satisfaction as well as consulting services for product and process improvement. Our consulting activities, which are controlled from the European headquarters in Munich include, the definition of product specifications, implementation of vehicle evaluations from the customer perspective, and the improvement of service quality in retail. Our unique selling proposition is that we represent the "voice of the customer" and that we can give goal-oriented and individual advice based on our unique data base.

Why J.D. Power?

  • Customer centric focus
    J.D. Power customer satisfaction improvement activities are based on voice of the customer information, which is collected through our customer satisfaction surveys around the world
  • Independent, third party
    J.D. Power's independent third party position in the industry ensures companies receive an unbiased perspective of their performance
  • Consideration of competitive environment
    In order to positively position the brand and products against competitors, J.D. Power uses benchmark analysis to provide the context for the required performance
  • Previous project experience
    Our experience from projects around the world combined with our exclusively trained staff ensures highest quality to meet client expectations

Our History

In 1968, J.D. "Dave" Power III established J.D. Power from his kitchen table, with a primary focus in the automotive industry. Since then, we have successfully influenced the everyday lives of consumers and industries worldwide by delivering insights to drive improvement in our clients' products and services. 

1970’s

The Wall Street Journal reports Mazda's Wankel engine problems, based on data from one of the first J.D. Power independently funded surveys and J.D. Power gains national prominence for its voice of the customer data

The Dealer Attitude Study (DAS) launches, giving the firm credibility on retail and distributor issues and established a strong rapport with auto dealers

1980's

U.S. Automotive Customer Satisfaction Index (CSI) Study, U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive Media Study launch, serving as the cornerstone of the firm's plan to expand to include independently funded syndicated studies

Subaru became the first automaker to advertise its J.D. Power rankings by running a commercial during Super Bowl XVIII. Since then, more than 200,000 television commercials and more than 2 billion print ad impressions refer to J.D. Power awards annually.

The first automotive syndicated study trophy award is issued by J.D. Power. Acura ranked highest in the 1989 U.S. Automotive Customer Satisfaction Index (CSI) Study

1990’s   

Established Japan office as the first overseas office to conduct surveys in the Asia Pacific area

Power Information Network (PIN) launches bringing to market a unique, nationwide data collection system based on the gathering and analysis of daily new-vehicle retail transaction data from automotive dealerships across the United States

Expansion beyond Automotive into Financial Services, Insurance and Utilities begins

2000's

Global expansion continues with offices in China, Germany and Mexico

J.D. Power acquires Automotive Resources Asia, NADA Used Car Guide and NADAguides.com

2010's

Dave Habiger is named the new President and CEO of J.D. Power and J.D. Power celebrates its 50th Anniversary

Acquisition by Thoma Bravo combines J.D. Power and AutoData Solutions, two innovative and complementary automotive data companies with a shared vision of strengthening their value to clients and consumers

J.D. Power acquires Trilogy Automotive, the automotive software division of Trilogy Enterprises