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History

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In 1968, J.D. "Dave" Power III established J.D. Power from his kitchen table, with a primary focus in the automotive industry. Since then, we have successfully influenced the everyday lives of consumers and industries worldwide by delivering insights to drive improvement in our clients' products and services. We have expanded operations to include offices throughout North America, Europe and Asia Pacific.

  • 1969:  J.D. Power and Associates incorporates and enters the auto market with its first client Toyota Motor Company
  • 1973: The Wall Street Journal reports Mazda's Wankel engine problems, based on data from one of the first J.D. Power independently funded surveys. The firm gains national prominence for its voice of the customer data.  
  • 1976: The Dealer Attitude Study (DAS) launches. The DAS gave the firm credibility on retail and distributor issues and established a strong rapport with auto dealers.
  • 1980's: Publications debut--Automotive Consumer Profile Newsletter, Power Newsletter and The Power Report.
  • 1981: U.S. Automotive Customer Satisfaction Index (CSI) Study launches. The new study is the cornerstone of the firm's plan to expand to include independently funded syndicated studies.
  • 1984: Subaru became the first automaker to advertise its J.D. Power rankings by running a commercial during Super Bowl XVIII. Since then, more than 200,000 television commercials and more than 2 billion print ad impressions refer to J.D. Power awards annually.
  • 1987: U.S. Automotive Initial Quality Study (IQS) and U.S. Automotive Media Study debut.
  • 1988: Joint venture in Japan is established and later becomes a wholly owned subsidiary responsible for business in Asia Pacific
  • 1989: The first automotive syndicated study trophy award was issued by J.D. Power. Acura ranked highest in the 1989 U.S. Automotive Customer Satisfaction Index (CSI) Study.
  • 1989: The first regional office opens in Troy, Michigan.
  • 1990: Power Information Network (PIN) launches. PIN is a unique, nationwide data collection system based on the gathering and analysis of daily new-vehicle retail transaction data from automotive dealerships across the United States.
  • 1992: Travel practice area is established.
  • 1992: J.D. Power III receives a Distinguished Service Citation from the Automotive Hall of Fame.
  • 1994: J.D. Power's rapid international expansion begins in Toronto, Canada.
  • 1996: Stephen C. Goodall named President.
  • 1999: JDPower.com is launched: Power Circle Ratings bring syndicated study highlights directly to consumers without charge.
  • 2000: J.D. Power announces its joint venture in Australia.   
  • 2000: First syndicated study launches in China.
  • 2004: Expansion continues in Europe with an office opening in Munich, Germany.
  • 2006: J.D. Power acquires Automotive Resources Asia, which specializes in Asia's vehicle markets to continue to expand presences in Asia.
  • 2006: The first J.D. Power book, "SATISFACTION: How Every Great Company Listens To the Voice of the Customer," is published.
  • 2009: Finbarr O'Neill named President.
  • 2011: Mexico office opens.
  • 2014: J.D. Power III inducted into Automotive Hall of Fame.
  • 2015: J.D. Power acquires NADA Used Car Guide.
  • 2017: J.D. Power acquires NADAguides.com.
  • 2018: Dave Habiger is named the new President and CEO of J.D. Power; J.D. Power celebrates its 50th Anniversary.