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About J.D. Power

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At J.D. Power our aim is to be the premier leader representing the voice of the customer to drive improvement of products and services, and ultimately business results, for companies globally.

Our Experience

J.D. Power has been capturing and analyzing the voice of the customer across more than a dozen industries globally for nearly 50 years. We know measuring customer experience is not easy—but that’s where we come in. Through our proprietary index model, we identify the many drivers of customer experience, accurately measure and link their impact to business results, and uncover insights to drive results for our clients.

Our Resources

Headquartered in Troy, Michigan, with offices around the world, our team of professional analysts, statisticians, economists, consultants, and experts in demographics and consumer behavior focus on delivering insights clients can act on immediately. Our international offices bring the language of customer satisfaction to consumers and businesses in an increasing number of countries and regions around the world, including Japan, China, Canada, Mexico, Europe, Australia, and Germany.

Delivering Insights and Driving Results

We understand that the customer experience is necessary and that simply measuring it is not enough. Our analysts focus on driving results that will improve customer loyalty and advocacy and our success is driven by how much we help improve your customer experience. We believe that data is only as powerful as the analysis and insights tied to it—and we are putting that power in the hands of our clients by developing an interactive online platform. The data, analysis, insights, best practices and action plans will all be at your fingertips. We are simplifying the process for recognizing excellence and driving results.

In Europe J.D. Power is specialized in the automotive industry. Our service portfolio includes market research in the field of customer satisfaction as well as consulting services for product and process improvement. Our consulting activities, which are controlled from the European headquarters in Munich include, the definition of product specifications, implementation of vehicle evaluations from the customer perspective, and the improvement of service quality in retail. Our unique selling proposition is that we represent the "voice of the customer" and that we can give goal-oriented and individual advice based on our unique data base.

Why J.D. Power?

  • Customer centric focus
    J.D. Power customer satisfaction improvement activities are based on voice of the customer information, which is collected through our customer satisfaction surveys around the world
  • Independent, third party
    J.D. Power's independent third party position in the industry ensures companies receive an unbiased perspective of their performance
  • Consideration of competitive environment
    In order to positively position the brand and products against competitors, J.D. Power uses benchmark analysis to provide the context for the required performance
  • Previous project experience
    Our experience from projects around the world combined with our exclusively trained staff ensures highest quality to meet client expectations